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In a letter you can read on Apple's site, Jobs denies that Apple's no-Flash policy on the iPhone, iPod Touch and iPad is "primarily business-driven," and ticks off a series of "technology issues" such as reliability ("Flash is the number one reason Macs crash"), security ("Symantec recently highlighted Flash for having one of the worst security records in 2009") and battery life (Jobs claims that the video on "almost all" Flash sites relies not on hardware decoding but on software, which "uses too much power").

Even if Flash-powered Web interfaces could technically be made to work on iPhones and iPads, Jobs argues, most would have to be rewritten because mouse-over gestures — common on Flash sites — aren't possible on a touch interface.

But Jobs saves most of his fire for the issue of who's more "open," Apple or Adobe.

Now, Adobe has already accused Apple of running a closed shop because of its App Store policies — namely, the fact that iPhone developers "have to be Abercrombie shorts prepared for Apple to reject or restrict your development at any time, and for seemingly any reason."

In Thursday's letter, Jobs fires back: "Adobe claims that we are a closed system,wholesale Ed hardy, and that Flash is open, but in fact the opposite is true." He continues: "Flash products are 100% proprietary. They are only available from Adobe, and Adobe has sole authority has to their future enhancement, pricing, etc." And while Jobs admits that " Apple has many proprietary products too" — such as the iPhone and iPad operating systems — he insists that "all standards pertaining to the Web should be open."

That leads into a discussion of the old and new open-Web standards that Jobs has been championing for months now: JavaScript, CSS and — most important — HTML5, a new Web standard that allows for audio and video streaming.

"New open standards created in the mobile era, such as HTML5, will win on mobile devices (and PCs too)," writes Jobs, calling Flash a relic of the "PC era" that "falls short" when it comes to the needs of mobile devices. "Perhaps Adobe should focus more on creating great HTML5 tools for the future, and less on criticizing Apple for leaving the past behind," Jobs chides.

Apple has taken all kinds of heat in recent months for Abercrombie shorts refusing to add Flash support to the iPhone and particularly the iPad, even as Adobe preps the new Flash Player 10.1 for use on WebOS, Android, Windows Phone and BlackBerry devices.

Adobe became particularly incensed after Apple added a clause in the new iPhone development kit barring developers from using cross-platform development tools — such as Adobe's new CS5 package — to build apps for the iPhone or iPad.

Adobe senior product manager Mike Chambers called out Apple for its new policy, accusing Apple of wanting to "tie developers down to their platform, and restrict their options to make it difficult for developers to target other platforms."

Jobs counters in Thursday's letter that Apple "cannot be at the mercy" of a third party's cross-platform development tool that doesn't take advantage of new features "unless they are available on all of their supported platforms." He says that constrains developers to the "lowest-common-denominator set of features."

That's the world according to Steve. Do you buys Jobs' assertion that it's Adobe, not Apple, that's running a "closed system," or do you see his argument as self-serving and hypocritical, given the sealed-off universe of Apple's App Store? And should Apple relent and offer Flash support for the iPhone/iPad, or stick to its guns with HTML5?

• Apple CEO Steve Jobs: Thoughts on Flash
• Mike Chambers of Adobe: On Adobe, Flash CS5 and iPhone Applications

The tit-for-tat between Apple and Adobe over Flash support for the iPhone and iPod took another turn Thursday, with Steve Jobs calling out Flash as Abercrombie shorts unreliable, "100% proprietary," a battery hog, and ultimately a "closed system" that "falls short."

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