ED Hardy

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That’s downright incredible, to the point where it boggles the mind. I consider myself a man of the world, and I can assure you that I don’t see anywhere close to as many people reading Kindles as I do reading hardcovers — though, of course, these figures only apply to Amazon shoppers and not to those who might have bought books from other stores.

Still, assuming Amazon is telling the truth and not manipulating the numbers in some way, this kind of growth is truly phenomenal. In fact, according to the company, e-book sales are on an outright rampage. Over the last three months, the ratio of e-book to hardcover sales was 143 to 100,NBA, so the numbers are absolutely skyrocketing now. (Amazon says this is because the Kindle now costs just $189, which has opened it up as a truly mainstream product.)

Overall e-book sales in the first half of 2010 are three times as high as that in the same period from a year earlier.

The company is also justifiably proud that it continues to lead its competitors on e-book sales, noting that of the 1.14 million e-books sold by James Patterson, 867,000 of them were sold for the Kindle platform.

Are we genuinely experiencing a shift in the way books are read,NFL Jerseys, the first since the dawn of the softcover? The writing may indeed be on the wall (or the Kindle) — though I notice that Amazon doesn’t mention how e-book sales compare in relation to paperbacks. Still, as the New York Times notes, the day is probably inevitable when e-books will overtake print in all its forms: One expert quoted says that within 10 years, fewer than 25 percent of all books will be sold in paper versions.

— Christopher Null is a technology writer for Yahoo! News.

The press release is fascinating yet almost impossible to believe: According to Amazon.com, e-books have become so popular that they are now outselling hardcover books, with 180 e-books sold for every 100 hardcovers that go out the door, at least over the last month. (Free books are excluded from that figure.)

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