ED Hardy

LOS ANGELES (Hollywood Reporter) – Just what television needs: another awards show.

After years of decline, there seems to be renewed faith in awards shows given the resurgence of several key franchises, including the Grammys, which rocketed to 26.6 million viewers this year, up more than 7 million from 2009. It didn't hurt that country-pop starlet Taylor Swift was the big winner.

That's on top of CMT's Country Music Television Awards, which is the highest-rated program on the cable channel, and "CMA Music Festival," an annual three-hour ABC special that essentially is a country music awards show minus awards.

Is the genre so robust that it can sustain four shows? Country album sales dropped 9.1% during the first half of the year, compared with the year-ago period,Crystal Rock, but that's a softer slide than other categories. There's no shortage of such star attractions as Swift and Lady Antebellum, who have grown big enough to enjoy crossover appeal beyond country enthusiasts. Country music also has dodged the doldrums that are cutting into revenue on the concert circuit.

Fox is set to announce Monday that it will launch a country music awards telecast. The two-hour American Country Awards will premiere December 6 live (on the East Coast) from Las Vegas.

By adding another twangfest, Fox is betting that country music is burning hot enough to sustain the new entry. ACA will attempt to differentiate itself from the other shows by having the fans vote for the winners. The executive producer of the program is Bob Bain, who runs the Teen Choice Awards,Ed hardy underwear, another viewer-driven awards show for Fox.

With ACAs coming to Fox, American TV is about to get a lot more than a little bit country. Two of Fox's broadcast rivals already have country music awards shows of their own: CBS' Academy of Country Music Awards and ABC's Country Music Awards.

Perhaps the biggest question is whether it makes sense to schedule the ACAs in early December, just weeks after the CMAs might have satisfied country fans (The American Music Awards, dominated last year by Swift, also take place in late November).

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