have always wanted to do something

As far as I understand, IL PANDA SPA companies to enter the Chinese market, has planned a long time, some enterprises in Shanghai have been talked about co-operation goes, but because of cultural differences ultimately to no avail. Later, they met me, we have had cooperation in a long time ago, I was not just a businessman, but also an industry professional, I understand them and their designs, products, and they see my work many times The most important is that they also saw the press conference in Italy, I feel that either from a cultural point of view, or a professional point of view are suitable for cooperation, they would evaluate the use of such co-operation between us: "The road Anna is in my heart the future, China is also in my mind the future cooperation between us is a future, between hope that we can have a beautiful future. "
 

Lu Anna: next spring in China, we will be open for at least 12, Italy, to open 3. We are both the Chinese market and international markets have a lot of their own ideas and plans, we will steadily, and the step by step according to our plans to conduct market development, I am convinced that LUNAIRE SOUVERAINE from a seedling grown a luxuriant foliage towering trees.

Reporter: As well as LUNAIRE SOUVERAINE Brand Art Director and chief designer, I know you have an identity is the Italian island of Sardinia, and Cultural Exchange Association (ASSOCIAZIONE CULTURALE SARDEGNA CINA) chairman. Give us the next it is a kind of association do?

Lu Anna: Italian island of Sardinia, and Cultural Exchange Association was established in March 2009, the association's purpose is "to put up Sardinia and a bridge between the Chinese culture." I know China has Beijing are struggling to build a "Fashion China" and "fashion capital" doing a lot of work, and our Association, the spirit of "going out, please come in!" The purpose, in order to give full play to regional advantages to promote the Italian and Chinese in socio-economic, cultural and other fields to contribute. In this association, including a very important task is to organize well-known brand in China to Italy to open conference, doing publicity, to help them explore the international markets - including Italy and its neighboring countries, while we also include Italy, France the region and other European fashion pioneer of advanced technology, design, fabric and other resources, information and timely to bring domestic enterprises, to promote bilateral cultural and technological exchanges.
 Currently, the Association mainly what had been done?
  Association was formally appointed in April this year, I was President, so far, the association is intended to LUNAIRE SOUVERAINE brands in both the press conference provided a large number of help and support in the island of Sardinia, in May this year, successfully held the China and Italy fashion industry to join hands in fashion design contest. The conference should be said that in Italy, caused no small sensation, whether in Italy or the local media, the Chinese media have been reported, after which I also received a lot of invitation, but it is worth mentioning that, I have the honor in June Government of the Italian island ed hardy clothes  of Sardinia, has been delegated to me by a "cultural ambassador" title. Today, we have for the island of Sardinia, the culture was further publicity, including members of the Association of the Sardinian specialties, promotion of tourism resources, this year in China by the end of October we will hold a "green island of Sardinia, Culture Awareness Week" (SARDEGNA VERDE) activities in the year 2010, the dawn of Italy and China, we have to promote the Italian Culture and Tourism to do some work ahead of the current program. 

  have always wanted to do something cultural exchanges between China and Italy, the associations have not only put up a bridge for cultural exchanges between China and Italy, but also for China and the island of Sardinia, to trade, tourism and other economic exchanges as opportunities. I'm Italian bilateral economic and cultural cooperation is full of ed hardy clothes  confidence, I think it suffered an economic recession in the global context of crisis, China and Italy between the two countries need to expand exchanges and deepen friendship, so this year I will lead the cultural exchanges between Italy and Sardinia Association, a series of exchange activities in China.

Reporter: What are the main areas to carry out exchanges and co-operation?

Road, Anna: mainly in the following areas: culture and the arts, fashion ed hardy clothes  and crafts, agriculture and agricultural products, tourism and sports, trade brands, brand management consulting, investment and financing. We hope that the Chinese authorities to support cooperation between us.
 

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