Snooki Can't Trademark Her Nickname - Moncler
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Sorry, Snooki.
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According to The Smoking Gun, records show that registration of a "Snooki" trademark for "printed matter, namely books" was recently refused because of a "likelihood of confusion" with a previously issued trademark: The 2004 children's book Adventures of Snooky -- about a cat who gets thrown overboard during a family fishing trip.
TSG says the 23-year-old MTV reality star (real name: Nicole Polizzi) could still "respond to the refusal by submitting evidence and arguments in support of registration."
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In the meantime,BBC, her application to trademark "Snooki" for use in "Entertainment in the nature of personal appearances by a television personality" likely will be approved, TSG points out.
The U.S. Patent and Trademark Office says the self-described Jersey Shore "guidette" can't trademark her nickname.
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