Beijing of "Cabbage uy" to describe
Beijing of "Cabbage uy" to describe the H & M store where overcrowded when it ed hardy perfume opened for business, April 30 Grand opening of the Xidan Yuecheng shop that is the case, the previous week before the opening of stores is also true. Can be Lex Keijser, H & M, general manager of China said: "This scene is not uncommon for me, in other parts of the world's H & M stores when it opened for business there are similar cases." This is true, 49 million skirt, 99 yuan shirts, trousers, so the price is a temptation too. To know that this is a Karl Lagerfeld, Ling Kawakubo of these first-class designer, Madonna, Kate Moss, superstar Maldini co-operation, such as the fashion brand, as long as you are willing to crowded, you can buy at very low prices to the most popular fashion season, perhaps we are all thought, even if the cash register had been waiting a long queue of people still continue to enter.
Recently, the General was asked a question, Mr. Lex Keijser, "before the store opened the day's turnover in the end how many?" In Beijing's most bustling commercial street - the street the front door of the store is H & M opened in Beijing, the first shop , Lex Keijser always politely President refused to answer. The reason why the people so interested in this figure, in large part because in 2007 H & M to enter the Chinese market, in Shanghai has created a one-day single-store sales record of 2,000,000 yuan, the figure is 200 Chinese clothing brands on sale the sum of the amount of people are looking forward to the next H & M record. H & M sales always create a miracle, and it is not mysterious magic weapon: cheap price, fashion design. These are well-known rules of fashion, the only difference is that, H & M combine these two together, and the people for such a combination of access, code-named "fast fashion."
It is said that staff liked working in H & M, because there will be a new ed hardy perfume fashion every day to shop. H & M has been able to walk in the front-end fashion is a fast introduction of new tips, H & M has a large number of designers, they are concerned about the trend around the world, go to the conference and fashion major fashion event, after the lessons of these trends, in the shortest time possible to design similar products, sometimes in one day we will be able to collect the information into the production of samples sent to the factory. In addition, its lead time (from an item of clothing from design to the time required for the sale) only 20 days, while the majority of the industry the company will be a few months or even one-year lead time. Mr. Lang has been a fashion industry surveys, produce the "industry average in terms of clothing, garments will be sold one day later than the depreciation of 0.7 percent, as long as 10 days in advance to sell, less depreciation of 7%, while gross margin increased 13%, who can reduce the lead time will be able to profit "conclusion.
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