I to the clothing and designer's status's understa
(1) brand sublimation strategy: The female attire enterprise's development has two feasible roads, one belongs to the enterprise's road of high-quality ready-made Ed hardy t-shirts clothing, another belongs to road of the individual designer.
“in summary, I to the clothing and designer's status's understanding from me to the world and the life value unceasing ponder and the exploration, and become me to create giant and the lasting power, I deeply believed that is precisely these makes me to the life significance and the energetic value pursue becomes no longer mediocre. The creation is one long leads a pious life the road regarding me, continues forever to achieve some goal steadfastly on this road to be more important than, I am willing to pursue the most luxurious abundant inner world in this kind of initiative choice creation essence simplest life.”──
(2) brand strengthening strategy: The female attire enterprise brand development's connotation in fact divides into three levels, “the product brand”, “the company brand”, “the local brand”, rises to the third level.
(3) brand activation strategy: According to Peter's spinning and weaving development phase theory, the Chinese Majority of Female attire Enterprise was still at the processing trade stage as well as the product design natural brand stage primarily, the part only then just entered the design brand stage. The Shanghai and Shenzhen Hangzhou three place female attire enterprise cannot limit again to the narrow clique brand, but should from the Chinese start whole to the world five big a metropolises of fashions, to the brand design, the brand free stage Ed hardy t-shirts development, form the open female attire brand development field of vision.
Mark Last February Mark's " Land " The series, by the extremely pure artistry, proposed that she to the land and person's observation, focuses attention on broadly the Western audience. France "Le Monde" ("World Journal" France most has authority and influence newspaper) praises: “these clothing sculpture, has with the artistic work is the same, for infection strength which eternal creates (Cesvêtements-structures ont la puissance des œuvres d' art créées pour l' éternité. ).”This a series of works and receive one after another invite to Ed hardy t-shirts design the museum, the Victoria Museum to London to tour, the common people start the cognition, in the world biggest clothing expense and yieldly ── China, presented a altitude original young designer, Mark.
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