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On several occasions earlier this month, technical glitches also let some users see friends' private chats or messages.

In an op-ed in Monday's Washington Post, Zuckerberg wrote that, "after listening to recent concerns," the company is responding.

There has been a major backlash from Facebook users Juicy Couture shoes  about what has been perceived as an erosion of privacy. Last month, the popular social-networking site launched new features that make users' likes and dislikes available on partner sites. "Like" buttons, which have quickly become famous, are placed on the partner sites to reflect a user's interest in the site, photos, blog posts, songs and similar content.

Didn't 'Take All the Lessons'

Clicking on the Like button makes that information viewable by a user's friends -- and, in the aggregate, to sponsors. Users have complained in particular that opting out of such participation requires complex navigation of a series of menus, and that policies keep changing. The perception of Facebook's attitude toward privacy wasn't helped by Zuckerberg's comments earlier in the year to the effect that, if he were creating Facebook today, users' private information would be public by default.

'Missed Our Mark'

Brad Shimmin, an analyst with industry research firm Current Analysis, said Zuckerberg's admission of errors and pledge of simpler controls "is not surprising," given that the "blowback has been pretty bad." Shimmin pointed out that the privacy issue has been an ongoing struggle with Facebook "for at least a year," and previously involved other changes to privacy settings.

There have been publicized efforts by some Facebook members to delete their accounts, May 31 has been declared Quit Facebook Day by some users, and an effort by four New York University students to build a competing, open-source social-networking site raised $175,000 in three weeks from online supporters. In addition, four U.S. senators have asked the Federal Trade Commission to provide privacy guidelines for social networks, at least in part as a Juicy Couture shoes  result of the Facebook complaints.

He also wrote that there was confusion about the principles under which Facebook operates. Those principles,Abercrombie jeans, Zuckerberg said, are that the user controls how information is shared, advertisers do not get access to personal information, the information is never sold, and Facebook will remain a free service.

One of the main complaints about recent privacy-related changes was that user controls to change settings were too complex. "Our intention was to give you lots of granular controls," he wrote,Abercrombie swimwear, but "we just missed the mark." He said simpler-to-use privacy controls will be added within weeks.

In the e-mail, published by Scoble on Sunday, Zuckerberg added that "people understand that our intentions are in the right place" and the company responds "to the Juicy Couture shoes  feedback from the people we serve."

He said Facebook's "intentions are good," but it's "kind of like Juicy Couture shoes  a high schooler at their first prom, trying not to step on toes but doing so anyway." The reason is the same in both cases, Shimmin said -- growth has been so fast, there wasn't time to "take all the lessons."

In the wake of a firestorm of criticism over its privacy policies, Facebook cofounder and CEO Mark Zuckerberg has admitted that errors were made, and he promised to make amends. "I know we've made a bunch of mistakes," he wrote in an open letter to tech blogger Robert Scoble, "but my hope at the end of this is that the service ends up in a better place."

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